Daniel Lievens

Aisle 7 Poster and Flyer

This is one of my favorite posters I've done but I think I may be the only one.

Here's the story with it:
Aisle 7 is a play that takes place in a supermarket and involves a sort of ubiquitious/omnipotent supermarket. The budget for this was extremely small (due in part to requirements for the play which necessitated the removal of some of the seats in the theatre).

So, up against the necessity of weighing in with posters and flyers, I devised a scheme in which the poster would resemble a sheet of coupons. The poster would have all the show information on it at a large size and the coupons would have the same information at a smaller size. Some of the posters were delivered as posters, and some were cut into the individual coupons, yielding nine unique flyers.

To further the grocery store circular/coupon analogy, these were printed in process cyan and process magenta.