Kenneth Frampton Poster

When Kenneth Frampton gave a series of lectures in 2005, one of his lectures was titled Megaform as Urban Landscape. In designing this poster, rather than relying on chance as a defining factor, I relied on this megaform created by a large version of his name. That form became the defining feature of the poster. The large Frampton sets the grid for everything else in the poster. All of the other type is sized based on it and lines up with it as well.